This week’s new tools, tutorials, and resources 👇
HubSpot: 200+ ways to make money with AI in content creation, e-commerce, gaming, and more (Free guide).*
guidde: Create stunning how-to videos, guides, and documentation in seconds (Free Chrome extension).*
Lofi Boards: Create mood boards that generate real assets (Free tool).
SaveDay: A smart tool to capture, organize, and utilize your knowledge (Free tool).
Open Peeps: A library of 500+ hand-drawn vector illustrations (Free).
In partnership with
TOP STORY
🪄 Premiere Pro releases “Object Mask”
Video by @Pinsky
This week, Adobe released "Object Mask" in Premiere Pro (Beta), bringing AI-powered object isolation directly into the timeline without requiring After Effects.
This feature uses machine learning to automatically detect and mask objects, people, or elements in video footage, streamlining workflows that previously required complex rotoscoping or third-party plugins.
With Object Mask, you can now:
Isolate subjects automatically: Select any person, object, or element in your footage, and Premiere Pro creates a precise mask using AI detection.
Skip After Effects entirely: Handle complex masking tasks directly in your edit timeline without switching applications or losing workflow momentum.
Refine with manual controls: Adjust AI-generated masks with traditional masking tools when you need pixel-perfect precision.
Apply effects selectively: Use masks to color grade specific objects, add backgrounds, or apply effects to isolated elements.
The feature works with most video formats and maintains real-time playback performance, though complex scenes may require rendering for smooth preview.
Object Mask is currently available in Premiere Pro (Beta), with a full release expected in the coming months as Adobe refines the AI detection algorithms.
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SOUND DESIGN
🔈 ElevenLabs releases “SFX v2”
This week, ElevenLabs released "SFX v2," a major upgrade to their AI sound effects model, introducing new features and enhanced audio quality for creators and developers.
The new standout feature is seamless looping sound effects, which allows users to create endless ambient backgrounds from a single sample.
With SFX v2, you can now:
Generate looping ambient sounds: For example, create 11 minutes of soft rain, 66 minutes of ocean waves, or endless coffee shop backgrounds from a single looping sample
Access higher quality audio: Benefit from improved sample rates (48kHz) and extended duration limits (up to 30 seconds).
Integrate with Studio: Use the AI audio editor to add immersive soundscapes directly to audiobooks, podcasts, and video projects.
Explore an expanded library: Browse a refreshed SFX Library with new Favorites collections and remix capabilities.
Use MIDI support: Control the upgraded SB-1 Soundboard with MIDI devices for live performance and streaming.
The enhanced 48kHz sample rate aligns with industry standards for film, TV, and gaming, preserving subtle harmonics and enhancing compatibility with professional audio effects.
Sound Effects are now available in both MP3 and WAV formats across all plans, including the free tier.
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VIDEO EDITING
🔄 Captions rebrands to “Mirage”
This week, Captions rebranded to "Mirage" and announced an expanded vision beyond creator tools into AI video research, positioning itself to tackle what they call "the real race for AI video."
Captions originally launched in 2021 as an AI-powered video editing and captioning platform for creators. The company has secured over $100 million in venture capital at a $500 million valuation, with over 10 million app downloads and 100,000+ daily active users.
Mirage is building an AI model for video that can transform ideas into fully usable, cohesive content from scratch, starting with short-form video.
The rebrand unifies their creator-focused Captions app with their enterprise product, Mirage Studio.
Here's what Mirage Studio offers:
AI actors generated from scratch: Unlike tools that rely on lip-syncing over existing footage, Mirage generates photorealistic actors, head movement, eye contact, hand gestures, and emotional expression from scratch.
Multi-input flexibility: Upload audio files, reference images, or text prompts to create videos with custom AI avatars and backgrounds.
Character consistency: Save favorite generated actors to reuse across multiple videos for brand consistency.
Full commercial rights: Users retain full rights to all generated content with no additional licensing fees.
Enterprise-grade features: Business plan costs $399/month for 8,000 credits (50% off first month), with videos up to 60 seconds long.
Mirage Studio launched in June and focuses on enabling brands to create short advertisements without relying on human talent or large budgets.
The platform is available now at mirage.app, with the original Captions creator tools remaining available under the new Mirage brand.
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OTHER STORIES
Everything else in creative news 🗞
Google has rolled out Veo 3 in the new “Create” tab in Google Photos.
Figma Make is now available to everyone on higher education and bootcamp education accounts.
Figma’s “Make-a-thon,” powered by Contra, is now live.
Figma now allows you to copy your designs over from Figma Design to Figma Buzz in one click.
Figma now allows Admins on the Enterprise plan to require password protection for all published Sites & Makes across an organization.
Procreate has released limited spots for the Procreate 5.4 Beta.
ElevenLabs released v2 of its SFX model, allowing you to generate any sound directly from a prompt via UI or API.
Webflow released “Interactive Clickmaps” in Webflow Analyze, letting you expand dropdowns and menus to see how visitors interact with every item.
Framer released “Text Truncation,” a new property that lets you set a maximum number of lines for any Text Layer.
Framer released re-engineered Pages and Assets panels, multi-insertion, and bulk actions, including drafting, deletion, and more.
Framer released “Usage Monitoring,” a tool that provides complete visibility into your bandwidth consumption.
Framer added support for 4 new fonts: Uncut Sans, Junicode, CHAOS16, and Flux.
Lovable released “Voice Mode,” allowing you to create prompts with your voice.
Midjourney released its first “Style Explorer,” allowing users to quickly test and explore different visual styles.
v0 generations now include Vercel Analytics by default, so you can track visitors to sites you build.
Webflow released “The Webflow Way,” a new resource for strategic best practices on Webflow.
DaVinci Resolve released a new way to rent DaVinci Resolve Studio.
Descript Underlord can now use templates.
KREA AI is rolling out beta invites to its new “Real-time Video” feature.
Rive announced that “Nested Artboards” are now “Components,” and now let you decide what’s reusable and exported at runtime.
Play’s Simulator for macOS now allows you to design and prototype for any screen size.
Runway announced that Light Mode is coming to its web app, Gen:48 Aleph Edition winners, and more.
Gamma now allows you to export your projects in PNG format.
Higgsfield AI released “Draw-to-Edot,” allowing you to draw and animate edits.
Higgsfield AI released “UGC Factory,” a new tool that allows you to create user-generated content promos in minutes.
Higgsfield AI released “Ads 2.0,” allowing you to create AI-generated ads.
Play will be releasing a new “Commands” feature soon.
Freepik released “Visual Prompts” for video, allowing users to prompt via notes, sketches, and doodles for their video generations.
Freepik has cut the prices to all of its Veo 3 modes, allowing you to create more videos for fewer credits.
Cap released a new Split View scene mode, allowing you to add a side-by-side layout to your video recordings.
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